RankBrain: The Artificial Intelligence

RANKBRAIN… A new pursuit in the galaxy of the digitized and hi-tech concepts and models.

This single and “brainy” word can bring the phenomenal transformations in the world of the digital marketing. It is actually a sort of “The Query Handler”. It assists to handle or manage the tons of queries that can cause hiccups.

It was October 26, 2015, when the King of all the search engines, Google had revealed its sound and resolute secret associated with the query searches. It finally announced according to the protocol or officially that it has been using a machine-oriented artificial intelligence system called “RankBrain” to help sort through its search results.

What is artificial intelligence? It is something par-excellent aspect that is beyond an individual’s imagination. The artificial intelligence is the simulation of human intelligence procedures by machines or electronic devices, mainly the computer systems. Though, it has been already under the research by our scientists.

RankBrain is the pioneer and the grand illustration of this artificial intelligence and this time… the target is SEO.

It was actually The Bloomberg, which broke this news very first. It has also stated that a very large fraction of queries has been managed through this new artificial intelligence notion in the past few months.

But, indeed, what is it? Is it the new ranking signal? Or the new Google algorithm update? Or the new Google cautionary gesture?

Definition of RankBrain: RankBrain is Google’s name for a machine-learning artificial system which used to assist process its search results, as reported by Bloomberg and affirmed by Google also.


Limelight on RankBrain

RankBrain is a new SEO ENIGMA from Google. It incorporates the artificial intelligence system to embed the vast amount of written or typed query into the mathematical entities or you can say- The Vectors, that the computer system can understand straightforwardly.

If the internet user or the users enter the wrong query or mistype it, ultimately if the words or phrase is unfamiliar with the system, it will guess and interpret the words, matched with the other similar words accordingly and then show the results after filtering the alternatives.

Considering as the Third-Most Important Signal, it has evolved to understand the unambiguous queries. It is actually a sort of boon for the first-time internet users. Along with Google, other organizations like Microsoft and Facebook are actively operating on this concept to asist grow their business.


You have probably discovered that Google’ search results have become sophisticatedly enhanced in this year. Have you too observed this change??? If you need any Help regarding to your website SEO contact our SEO expert in Jaipur. They can help you rank on above your competitors.